"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON 5 - Using Autoresponders To Multiply Marketing Power& Save Time!
Today`s lesson is going to introduce you to your new best friend -- the autoresponder.
One of the best ways to cultivate new business and save hours of time is to use an autoresponder. An autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best -- build your business...putter in the garden...chase your kids around the house...catch up on your power-napping.
If you have an autoresponder, today`s lesson will show you how to make it super-effective. If you don`t have an autoresponder, Empowerism is the place to go.
(As so many of our subscribers already know, Empowerism is truly dedicated to providing an ALL-IN-ONE SOLUTION to the challenges of selling on the Internet. I hope you`ll visit our site and let us "show you around" Empowerism and the exciting RSVP -- the NEW way to buy leads.)
Using Autoresponders To Multiply Marketing Power & Save Time!
An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service.
WASH-RINSE-REPEAT
Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it`s no longer cost-effective. This strategy yields a much higherresponse rate than with a one-shot mailing (typically just1% or less).
-From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.
BE IN THE TOP 10
If you apply this strategy to your Internet marketing campaigns, you`ll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!
OPEN THE DOOR & CLOSE THAT SALE WITH EMPOWERISM`SUNBEATABLE AUTORESPONDER SUCCESS TECHNIQUES
TECHIQUE #1 - THE "KILL OVERKILL" TECHNIQUE
You don`t want an email-inbox crammed with ads and sales letters, and neither does anyone else. Don`t send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.
By sending a series of sales letters SPACED APART BY 2-4 DAYS, you`ll keep your prospect aware of your business and develop credibility over time without being a pest.
TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE
Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter.
-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.
With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" -- which coincidentally mentions your product or service -- without seeming like you`re over-selling. If you`re avacuum cleaner distributor, for example, send a newsletter on allergies and dust mites, for example.
TECHNIQUE #3 - THEY`LL LEARN/YOU`LL EARN TECHNIQUE
Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7 day, or even longer course. And at the end of some of the course lessons you can add a few lines of copy plugging your product or service.
This, too, is a soft sell approach.
TECHNIQUE #4 - COMBO PLATTER TECHNIQUE
Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.
That wraps up today`s lesson. Earlier I promised you a "crash course" in creating the perfect email message. Keep your eye on the horizon for: 8 Steps to Irresistible Copy EVERY Time."
Bye for now!
Saturday, November 3, 2007
SELL LESS TO SELL MORE
"Study Break" Secret -- SELL LESS TO SELL MORE
So today, we`re going to take a Study Break, sort of. But don`t worry, there`s still a valuable lesson to be learned. "
Study Break" Secret -- SELL LESS TO SELL MORE
Instead of getting tunnel-vision and only seeing the short-term goal of the right-now sale, remember that your email messages are an important way for you to build a RELATIONSHIP with a consumer based on your HONESTY ANDSERVICE.
Although you want your prospect to buy, you shouldn`t immediately and constantly bombard the folks on your email list with nothing but sales pitches. You`re looking for a long-term, committed relationship. Be a person first and a salesperson second for the best results.
RELATIONSHIP COUNSELING
Your first few email sales letters may prove to be the most effective if they`re written in a warm, helpful, let`s-be-business-friends "voice."
GIVE THE PEOPLE WHAT THEY WANT
In the off-line world, we`ve become accustomed to the fact that we hear literally thousands of messages each day. An online experience, on the other hand is still, for most people, closer to visiting "the library" or perhaps watching public television rather than tuning into the Home Shopping Network.
Most people are on the Internet looking for information - not waiting to be sold. People don`t want to be pitched to every day with a "you`d better buy it now" message.
So don`t be a salesperson. Be Miss Information (okay, Ms. Information definitely sounds better) or Mr. Answerman. After you become a trusted resource, it`s easy to become a trusted source.
TIME IS OF THE ESSENCE
Lasting relationships don`t happen overnight...they`re built over time. Your sales letters should be crafted in a way that slowly, but surely convinces your prospects that you`re someone with whom they`d like to do business. After you`ve laid a foundation -- made them happy with what you`ve given them as a gift, demonstrated your knowledge, etc. -- you`ll have plenty of time to build a case for buying from you.
THE E-LIST
Once your prospects have gotten to know you through your entire series of pre-written (but valuable) communications...after you`ve built trust in the relationship and gradually exposed consumers to the benefits of your product or service...you can "graduate" them into your "real time" ezine list.
Obviously, you can`t include a time-dependent message in your pre-written letter series. People are opting in to your list 365 days a year and you can`t risk that they`ll receive a "Season`s Greetings" message in the middle of June.
BUT, when you`ve exhausted the appeal of your letter series, the people on your email list can become your ezine list. Then you can send a Valentine`s message in February, a "Happy Birthday, America" message in July, etc.
TO KNOW YOU IS TO LOVE YOU
You can influence people when they know you, like you, and trust you. Ongoing timely communications means you can continue to build rapport with the people on your list, and you can be sure that if they TRUST you, they`ll be open to BUYING from you.
Okay, I`ll admit that this message wasn`t purely a study break. It may be the most valuable lesson you`ve learned yet.
So today, we`re going to take a Study Break, sort of. But don`t worry, there`s still a valuable lesson to be learned. "
Study Break" Secret -- SELL LESS TO SELL MORE
Instead of getting tunnel-vision and only seeing the short-term goal of the right-now sale, remember that your email messages are an important way for you to build a RELATIONSHIP with a consumer based on your HONESTY ANDSERVICE.
Although you want your prospect to buy, you shouldn`t immediately and constantly bombard the folks on your email list with nothing but sales pitches. You`re looking for a long-term, committed relationship. Be a person first and a salesperson second for the best results.
RELATIONSHIP COUNSELING
Your first few email sales letters may prove to be the most effective if they`re written in a warm, helpful, let`s-be-business-friends "voice."
GIVE THE PEOPLE WHAT THEY WANT
In the off-line world, we`ve become accustomed to the fact that we hear literally thousands of messages each day. An online experience, on the other hand is still, for most people, closer to visiting "the library" or perhaps watching public television rather than tuning into the Home Shopping Network.
Most people are on the Internet looking for information - not waiting to be sold. People don`t want to be pitched to every day with a "you`d better buy it now" message.
So don`t be a salesperson. Be Miss Information (okay, Ms. Information definitely sounds better) or Mr. Answerman. After you become a trusted resource, it`s easy to become a trusted source.
TIME IS OF THE ESSENCE
Lasting relationships don`t happen overnight...they`re built over time. Your sales letters should be crafted in a way that slowly, but surely convinces your prospects that you`re someone with whom they`d like to do business. After you`ve laid a foundation -- made them happy with what you`ve given them as a gift, demonstrated your knowledge, etc. -- you`ll have plenty of time to build a case for buying from you.
THE E-LIST
Once your prospects have gotten to know you through your entire series of pre-written (but valuable) communications...after you`ve built trust in the relationship and gradually exposed consumers to the benefits of your product or service...you can "graduate" them into your "real time" ezine list.
Obviously, you can`t include a time-dependent message in your pre-written letter series. People are opting in to your list 365 days a year and you can`t risk that they`ll receive a "Season`s Greetings" message in the middle of June.
BUT, when you`ve exhausted the appeal of your letter series, the people on your email list can become your ezine list. Then you can send a Valentine`s message in February, a "Happy Birthday, America" message in July, etc.
TO KNOW YOU IS TO LOVE YOU
You can influence people when they know you, like you, and trust you. Ongoing timely communications means you can continue to build rapport with the people on your list, and you can be sure that if they TRUST you, they`ll be open to BUYING from you.
Okay, I`ll admit that this message wasn`t purely a study break. It may be the most valuable lesson you`ve learned yet.
Harnessing the Power of Email Marketing
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
Lesson #4 Harnessing the Power of Email Marketing
The bell has "rung" and it`s time for today`s lesson. First, I`d like you to consider these four facts:
*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.) *A PHONE CALL can cost just as much - or more - than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`ll spend precious minutes - sometimes hours or days - trying to contact the right person.
*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.
Depressing? Not at all. After you read today`s "Marketing Strategies that EMPOWER Success" lesson, you`ll be able to say "NO" to the downside of phone calls and direct mail and "YES" to the upside of email.
Read on ...
Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCHCHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.
So that`s where we`re going to start.
First, always keep in mind that your "primary objective". the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don`t miss the boat: The time is NOW to start building your list of email addresses (prospects).
REVIEW
You can begin to grow your list simply by capturing emails from people who visit your website, as we have already discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch aspeople start entering their email address. Don`t have a freebie? Get a good one from the Empowerism treasure chest!)
Okay, so now you`re "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."
So what next?
-- Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.
(By the way, if you haven`t already "gotten with the program" yet, I wanted to remind you that EMPOWERISM RSVP presents an unparalleled opportunity for you to build a mountain of wealth with a leads-buying program that rewards you quickly and generously).
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEASTEVERY 7 DAYS.
If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that`s no way to make a million!)
If you`re serious about this - and you should be, believe me -- you really should consider tapping into the system offered by Empowerism. At Empowerism, you can access an entire AUTOMATED leads/giveaway/database marketing ALL-IN-ONE SYSTEM that makes it easy for your revenues tosoar. I`ve got something really special planned for your next message. It`s not a typical lesson.
Lesson #4 Harnessing the Power of Email Marketing
The bell has "rung" and it`s time for today`s lesson. First, I`d like you to consider these four facts:
*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.) *A PHONE CALL can cost just as much - or more - than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`ll spend precious minutes - sometimes hours or days - trying to contact the right person.
*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.
Depressing? Not at all. After you read today`s "Marketing Strategies that EMPOWER Success" lesson, you`ll be able to say "NO" to the downside of phone calls and direct mail and "YES" to the upside of email.
Read on ...
Harnessing the Power of Email Marketing
Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.
As I`ve just shown you, sending out an EMAIL CAN BE MUCHCHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.
So that`s where we`re going to start.
First, always keep in mind that your "primary objective". the master key that unlocks your "Success Vault" in Internet Marketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")
The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don`t miss the boat: The time is NOW to start building your list of email addresses (prospects).
REVIEW
You can begin to grow your list simply by capturing emails from people who visit your website, as we have already discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch aspeople start entering their email address. Don`t have a freebie? Get a good one from the Empowerism treasure chest!)
Okay, so now you`re "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."
So what next?
-- Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.
(By the way, if you haven`t already "gotten with the program" yet, I wanted to remind you that EMPOWERISM RSVP presents an unparalleled opportunity for you to build a mountain of wealth with a leads-buying program that rewards you quickly and generously).
GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course like this one!
DRIP, DRIP, DRIP.
You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEASTEVERY 7 DAYS.
If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that`s no way to make a million!)
If you`re serious about this - and you should be, believe me -- you really should consider tapping into the system offered by Empowerism. At Empowerism, you can access an entire AUTOMATED leads/giveaway/database marketing ALL-IN-ONE SYSTEM that makes it easy for your revenues tosoar. I`ve got something really special planned for your next message. It`s not a typical lesson.
7 Wise Ways to Collect Email Addresses and Build Your and Mailing List
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #3
7 Wise Ways to Collect Email Addresses and Build YourMailing List
Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?
If the answer is "yes" -- congratulations. The tips offered in the first two lessons of this course are the building blocks for what comes next. They don`t require any cash, just a little time, and believe me, you`ll get back much more than you give or expect.
Okay, enough motivation and inspiration. Let`s get down to business...the business of today`s "Marketing Strategies that EMPOWER Success" lesson. We`re hunting big game -- you`re going to learn HOW TO CAPTURE EMAILS.
If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY. So how do you capture email addresses? I`m glad you asked.
The answers follow.
7 Wise Ways to Collect Email Addresses and Build YourMailing List
Wise Way #1 - OFFER A FREEBIE
You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.
-Word to the Wise: Our Empowerism subscribers use complimentary subscriptions to our "Excellence Magazine" and ebook giveaways to grow their lists. Works like a charm.
Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly throughyour autoresponder to their email inbox when they give you their email.
-Word to the Wise: If you need a pop-up, you can pick one up F-R-E-E (there`s that word again) from Empowerism
-Son of Word to the Wise: "Instant" is a very powerful pop-up offer.
Wise Way #3 - USE POSTCARDS
If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.
-A Word to the Wise from the U.S. Post Office: Postage is much less expensive for a postcard than a standard-size letter. (Not only are they economical, postcards are more likely to get your message across since the consumer doesn`t have to open an envelope.)
Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE
This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.
-A Word to the Wise: If you don`t know how to create an opt-in form, no worries. Empowerism has a foolproof `build your own` tool made just for you!
Wise Way #5 - CONTESTS
Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.
-Word to the Wise: Not all the people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service.
-Warning to the Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws.
Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.
-Word to the Wise: Don`t have an autoresponder? Empowerism will give you one, provide you with signposts to others, and make sure you know exactly what to look for to find the "pick of the litter."
-Word from our "Sponsor": Autoresponders you can use are just one sample of the incredible resources you can depend on when you`re a member of the Empowerism family. Our tools, information, and especially the Empowerism RSVP -- Revenue Sharing Value Program -- are all designed to generate BIG bucks with LITTLE effort.
Wise Way #7 - JUST ASK
If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).
Okay, you know what you want...you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS! In the meantime, I`ll be putting the final touches on your next lesson:
LESSON #3
7 Wise Ways to Collect Email Addresses and Build YourMailing List
Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?
If the answer is "yes" -- congratulations. The tips offered in the first two lessons of this course are the building blocks for what comes next. They don`t require any cash, just a little time, and believe me, you`ll get back much more than you give or expect.
Okay, enough motivation and inspiration. Let`s get down to business...the business of today`s "Marketing Strategies that EMPOWER Success" lesson. We`re hunting big game -- you`re going to learn HOW TO CAPTURE EMAILS.
If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY. So how do you capture email addresses? I`m glad you asked.
The answers follow.
7 Wise Ways to Collect Email Addresses and Build YourMailing List
Wise Way #1 - OFFER A FREEBIE
You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.
-Word to the Wise: Our Empowerism subscribers use complimentary subscriptions to our "Excellence Magazine" and ebook giveaways to grow their lists. Works like a charm.
Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.
Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly throughyour autoresponder to their email inbox when they give you their email.
-Word to the Wise: If you need a pop-up, you can pick one up F-R-E-E (there`s that word again) from Empowerism
-Son of Word to the Wise: "Instant" is a very powerful pop-up offer.
Wise Way #3 - USE POSTCARDS
If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.
-A Word to the Wise from the U.S. Post Office: Postage is much less expensive for a postcard than a standard-size letter. (Not only are they economical, postcards are more likely to get your message across since the consumer doesn`t have to open an envelope.)
Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE
This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.
-A Word to the Wise: If you don`t know how to create an opt-in form, no worries. Empowerism has a foolproof `build your own` tool made just for you!
Wise Way #5 - CONTESTS
Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.
-Word to the Wise: Not all the people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service.
-Warning to the Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws.
Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.
-Word to the Wise: Don`t have an autoresponder? Empowerism will give you one, provide you with signposts to others, and make sure you know exactly what to look for to find the "pick of the litter."
-Word from our "Sponsor": Autoresponders you can use are just one sample of the incredible resources you can depend on when you`re a member of the Empowerism family. Our tools, information, and especially the Empowerism RSVP -- Revenue Sharing Value Program -- are all designed to generate BIG bucks with LITTLE effort.
Wise Way #7 - JUST ASK
If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).
Okay, you know what you want...you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS! In the meantime, I`ll be putting the final touches on your next lesson:
Email Aesthetics
"MARKETING STRATEGIES THAT EMPOWER SUCCESS"
LESSON #2 - Email Aesthetics
I hope you`ve had time to "digest" the ideas presented in Lesson 1.
Today`s lesson is going to build on the basics. Here is the second Lesson of the marketing course.
In today`s "Marketing Strategies that EMPOWER Success" lesson, you`re going to learn how the APPEARANCE of your email message affects the way your prospects feel about you and what you have to offer.
EMAIL AESTHETICS
It`s an old, old saying, but it`s true: you only have one chance to make a good first impression.
And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS.
Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst.
Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.
PUT OUT THE WELCOME MAT
You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message.
DO`s and DON`Ts FOR ATTRACTIVE EMAILS
-DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)
-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)
-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).
-DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New And please.
-DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)
GET HYPER" WITH EMAIL HYPERLINKS
An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : ) For a link to a web page, you need to write your link thisway:
http://www.anycompany.com/ .
(And tell your recipient they can copy and paste thislink into their browser if it`s not highlighted.)
ALWAYS USE SIGNATURE TAGS
Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send.
If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.
That`s it for now, but get your "net" ready. Next lesson we`re going to hunt down and CAPTURE EMAILS.
Sincerely,
Derek Jones
LESSON #2 - Email Aesthetics
I hope you`ve had time to "digest" the ideas presented in Lesson 1.
Today`s lesson is going to build on the basics. Here is the second Lesson of the marketing course.
In today`s "Marketing Strategies that EMPOWER Success" lesson, you`re going to learn how the APPEARANCE of your email message affects the way your prospects feel about you and what you have to offer.
EMAIL AESTHETICS
It`s an old, old saying, but it`s true: you only have one chance to make a good first impression.
And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS.
Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst.
Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.
PUT OUT THE WELCOME MAT
You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message.
DO`s and DON`Ts FOR ATTRACTIVE EMAILS
-DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)
-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)
-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish instead of your brilliant message).
-DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New And please.
-DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)
GET HYPER" WITH EMAIL HYPERLINKS
An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links. Don`t worry. There`s a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : ) For a link to a web page, you need to write your link thisway:
http://www.anycompany.com/ .
(And tell your recipient they can copy and paste thislink into their browser if it`s not highlighted.)
ALWAYS USE SIGNATURE TAGS
Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send.
If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.
That`s it for now, but get your "net" ready. Next lesson we`re going to hunt down and CAPTURE EMAILS.
Sincerely,
Derek Jones
Thursday, October 18, 2007
Essential Rules for Effective Email Marketing
Dear Readers
I was trying to find out how I will be successful in the business of Email Marketing when I came in contact with Derek Jones who gave me these lessons free that helped me. I feel it will help the readers of this blog that is why I am posting it on by blog for free. I hope the tips will help you. They are in verious lessons starting from lesson #1 to #9, I will post all. Happy reading.
FREE MARKETING STRATEGIES THAT EMPOWER SUCCESS
LESSON #1 - Essential Rules for Effective Email Marketing
If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!
A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email salesletter.)
Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.
RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.
Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two reasons that "less is more":
-- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your email message.
-- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse -- unappealing.
-- Tip within a Rule #1: Email clients such as Outlook Express allow you to SET THE LINE-WRAP to any character-width you choose. That means you won't have to hit Enter each time after typing 65 characters. Makes life easier!
-- Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.
RULE # 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are considered yelling. It`s okay to rite some sentences and some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to help break up sections of the content from time to time)
-- Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.
RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."
When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it.
I was trying to find out how I will be successful in the business of Email Marketing when I came in contact with Derek Jones who gave me these lessons free that helped me. I feel it will help the readers of this blog that is why I am posting it on by blog for free. I hope the tips will help you. They are in verious lessons starting from lesson #1 to #9, I will post all. Happy reading.
FREE MARKETING STRATEGIES THAT EMPOWER SUCCESS
LESSON #1 - Essential Rules for Effective Email Marketing
If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!
A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email salesletter.)
Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.
RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS
Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.
Wondering why to limit your lines to just 65 characters? (Good question! It shows you`re thinking.) There are two reasons that "less is more":
-- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your email message.
-- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse -- unappealing.
-- Tip within a Rule #1: Email clients such as Outlook Express allow you to SET THE LINE-WRAP to any character-width you choose. That means you won't have to hit Enter each time after typing 65 characters. Makes life easier!
-- Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.
RULE # 2 - BE CAREFUL USING ALL CAPS
How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you`re going to be turned off.
On the Internet, email messages written in all caps are considered yelling. It`s okay to rite some sentences and some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to help break up sections of the content from time to time)
-- Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.
RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)
Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."
When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it.
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